Wednesday, May 6, 2020
Is Education The Key For Global Empowerment - 1053 Words
Is Education the Key to Global Empowerment? Unlike what is the case in the US, globally primary education is far from a guarantee. Every year, millions of children are going uneducated, stripping the intellectual capacity of many impoverished nations. No segment of the global population does this more acutely effect than girls. While many societies feel a strong cultural push educate boys, the same pressures are often absent when it comes to girls. Insert link to article on Michelle Obama Why is this important? Increasing access to education not only increases the intellectual ceiling of a region, but it has the power in revolutionizing the lives of millions. Each additional year of schooling will increase future wages of anâ⬠¦show more contentâ⬠¦Contrast this to other areas of the globe where entire segments of the population are not allowed to drive, vote, travel, or even work. Their agency is dramatically restricted due to a host of governmental and cultural structural issues. I have been aware of this issue for some time now by gleaning information through isolated news articles and speakers. I must admit, however, I did not understand the full scope of the problems faced by this universal underclass of citizens until I read the book Half the Sky, written by married New York Times reporters Nicholas Kristof and Sheryl WuDunn. I picked up this book on the recommendation of my girlfriend and found myself unable to put it down. Insert picture of book The book is an account of the wide range of structural issues faced by women in third world nations. The couple has traveled the globe as reporters and share their findings along with a list of action steps they believe should be taken. They did a phenomenal job both in detailing the horrors faced by women around the world and also the reasons to be optimistic about a brighter future. There is no need to mince words, women across the globe are subject to horrible, unthinkable situations: rampant human sex trafficking, forced child prostitution, honor killings, public gang rapes, genital mutilation, hunger, childbirth complications, lack of access to medical care, and lack of
Poetry 3 Essay Example For Students
Poetry 3 Essay Since the dawn of time, human beings have been in a constant struggle to survive. Whether you are a man or women, black or white, rich or poor, the hardships of life have seemed to bind us together in a very cruel world. Many poets write about poverty, envy, and the outcome of war which are just a few of the many battles people fight everyday.Poems such as ââ¬Å"Women Workâ⬠, ââ¬Å"Richard Coreyâ⬠, and ââ¬Å"The Sad Childrenââ¬â¢s Storyâ⬠define the different meanings of life. ââ¬Å"Women Work,â⬠a poem by Maya Angelou, is the story of the monotony of a poor womenââ¬â¢s day to day existence. It never changes; housework, feed and dress the kids, shop, cook, and work the fields. The only solace, the only redemption, is when she will become one with nature. She has no material goods to show for her hard work, but she has peace in the fact that the world around her is all that is hers. She says, ââ¬Å"Shine on me, sunshine, rain on me, rain, fall softly, dewdrops, and cool my brow again.â⬠The rain and the dewdrops symbolize tears falling on her in her final resting-place. She then says, ââ¬Å"Storm, blow me from here with your fiercest wind. Let me float across the sky, ââ¬Ëtill I can rest again.â⬠The storm represents death and the taking away of her soul to her heavenly inheritance. ââ¬Å"Fall gentle snowflake, cover me with white cold icy kisses and let me rest tonight,â⬠is the image of snow falling on her grave. The last sta nza is, ââ¬Å"Sun, rain, curving sky, mountain, oceans, leaf and stone, star shine, moon glow, youââ¬â¢re all that I can call my own.â⬠This last section sums up her beliefs that she finds comfort and eternal peace in nature. To her, death is nature. Edwin Arlington Robinson wrote the poem ââ¬Å"Richard Coryâ⬠which is a fine example of envy. What you see is not always what you get. The poem states, ââ¬Å"In fine, we thought he was everything to make us wish that we were in his place.â⬠This line tells the reader that Richard Cory was a well know, well respected man of the community, but the people were naive to think that with riches and power comes happiness. They wanted to be like him so bad that their struggle was to attempt to live the lifestyle he was living. ââ¬Å"So on we worked, and waited for the light and went without meat and cursed the bread,â⬠is a perfect example of the lengths people will go to attain what they perceive is the ideal life. However, the last sentence states ââ¬Å"And Richard Cory, one calm summer night, went home and put a bullet through his head.â⬠All is never what it seems. In the poem ââ¬Å"The Sad Childrenââ¬â¢s Storyâ⬠, written by Grace Paley, it describes the hardships our childrenââ¬â¢s children will have to overcome due to the careless actions of their elders. It also exemplifies the long-term effects of the devastation of war, and the attitude that prevails even today that whomever causes that devastation will not have to answer to those who will suffer from it. ââ¬Å"This house is a wreck â⬠¦Your papers are all over the place, the chairs are covered with books, and look, brown leaves are pilled on the floor under the wandering Jews.â⬠This stanza illustrates what happens when matters get out of control. For example, the house is a wreck due to the uncontrollable effect of war. ââ¬Å"Your face is a wreckâ⬠¦There are lines all over your face, your necks like curious turtles. Why did you let yourself go? Where are you going without us?â⬠The face and the lines symbolize that the person is old and aged beyond his year s. The necks like curious turtles symbolize a person hiding and ashamed of their actions. When the children ask why did you let yourself go and where are you going, they are really trying to say how can you leave us without rectifying what you have done and why are you leaving us here alone to deal with your disaster. ââ¬Å"The world is a wreckâ⬠¦there are bombs all over the place thereââ¬â¢s no water the fields are poisoned,â⬠is the visual image of the horrendous outcome of war. ââ¬Å"Why did you leave things like this?â⬠begs an answer. The whole poem deals with, regardless of what happens, how does one generation explain what they did to the generations to come? What has happened is that the children of the people who allowed the war to take place, are bringing home their children only to find destruction and no explanation. The poem can be summed up in the last sentence, ââ¬Å"Where can we go said the children, what can we say to our children.â⬠Life is a struggle. Life is not easy. The three poems show and define the frailty of man and his environment. We strive to live the good life, be the good person, and do the right things, but, more often than not, we fail. There are no easy, if any, answers. We go through life by living one day at a time, and hopefully we will learn from our mistakes.
Thursday, April 23, 2020
Management Plan Research Paper Essay Example
Management Plan Research Paper Essay Introduction Today when taking a bottle of shampoo or a tube of toothpaste off the shelf in the pharmacy we do not usually take time to analyze these products from a business point of view. This applies not only to these small products of personal hygiene, but also to bigger products. However, when looking into it one may see that creating an idea of a product, thinking of channels to distribute it, coming up with advertising strategies, locating funds for the new product and many many other tasks are a vast part of the product history that is usually not known to the consumers. In my paper I would like to present a report of a sales manager (whose role I will take upon) who is telling the story about a company (imaginary one) where a new product line was successfully introduced and managed. The below report will provide the reader with background information about the company as well as all the aspects of the product development in detail. The Company My name is Roger Peters and I am a sales manager at the Bella Cosmetics Company. I was appointed to this position about a year and a half ago after having worked at the company for two years as a junior manager. I am sure you have heard a lot about Bella Cosmetics Company, I am also sure that you come across this name every time you look through your morning paper on our way to work. You read about this company, you hear about it on the radio, you see it on TV. I am certain that it seems to you that Bella Cosmetics is a magnate that makes its competitors shiver. Yes, all of the above is true, however it has not always been this way, and, in fact, such popularity came to Bella Cosmetics after it had introduced a new product line. This new product line, as you have probably guessed is the BE MINE perfume line. We will write a custom essay sample on Management Plan Research Paper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Management Plan Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Management Plan Research Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But let me provide you with some basic information about Bella Cosmetics. The company was originated in 1996 by Madeline Fisher ââ¬â a woman of great character and outstanding business grip. Madeline loved taking care of her appearance and she wanted to create a company that would manufacture products to help other women look beautiful. Though, Madeline narrowed her business down to only producing perfumes. Madelineââ¬â¢s plan was to combine various natural essences with oils and already existing smells that would produce original and unforgettable perfume samples. By the end of 1997 the first line of Bell Cosmetics perfumes was launched. The line was successful, however Madeline was not satisfied with the result and set her heart on achieving greater success at the market. In 1998 the company has started a thorough research and development campaign. More than forty perfumers and chemists were hired and the whole team started working together on creating extraordinary smells. In 2000 the company presented the market with the second perfume line named LIGHT THE FIRE INSIDE YOU. The line consisted of diverse dynamic and active smells for wild and vigorous women. This was the line that brought the company success and recognition. This line was so popular with people that the company could not keep up with the high demand. Madeline chose to enjoy the hype around the perfume line and started to work energetically on developing a new even more brilliant line. This line now carries the name BE MINE. Mission and Vision Bella Cosmetics is a company dedicated to making the lives of women more beautiful. We understand that every woman is fathomless fount of beauty and it is our honor to help define and emphasize this fount. Our mission is to create scents that will suit every woman at every age, because without a shadow of doubt a woman is beautiful and fabulous at absolutely any age. Additionally, at Bella Cosmetics we strive to set an example for treasuring and pampering women, not just in the world of beauty, but in everyday world. With the latest fragrance line Bella Cosmetics is one of the leading medium-size manufacturers and retailers of fragrances in the country. As of now, we are not willing to stop and soon are planning to indulge out customers with an absolutely revolutionary perfume line. Bella Cosmetics is planning to continue being a great place to work where people are inspired to be the best they can be. Finally, it is one of Bella Cosmeticsââ¬â¢ goals to nurture a winning network of partners and build mutual loyalty. Sales Objectives Before talking about the way sales are integrated within our company and more precisely about our target group. I would like to describe in more detail our new fragrance that brought such success to the company. BE MINE line involves six different perfumes of alike, though different scents, this rather wide range of scents in the product line allows women of different ages and different tastes to purchase the BE MINE that would suit them perfectly. All the fragrances of the line come in bottles of 30 ml, 45 ml, or 60 ml. The bottles themselves are designed in a way that they at one attract the attention of the customer, even before he/she gets a chance to sample the perfume. The six scents of BE MINE perfume fabulous sprays for women. They are a charming and comfy fragrance along with an attractive combination of jasmine, sandalwood, a mixture of floral orchids, violets, rose, and blackberry musk. BE MINE is the product rich in tradition and memorable in appeal. Target group As it has been made clear before, the target group of our new product line was the women of all ages, starting from girls in their early teens. Of course, when launching the product we understood that our target group was a bit too broad, though, as Bella Cosmetics Company only operates on the market of our city N. and has not gone international or even cross-border yet, we decided to limit the target group to the women of all ages who were then living in the city and thus would be introduced to the new line. It has to also be mentioned that the products of Bella Cosmetics are targeted mainly at women with medium income, who are not able to afford purchasing Christian Dior or Chanel perfumes, though are willing to follow the latest trends. Madeline Fisher, the founder, was aware of the greatest importance of learning about the target group when it comes to running a small business. She knew that without knowing anything about this group this small business could actually fail. To determine the target group for our local business we first of all wrote down demographic data about the customers, after we put effort into brainstorming about psychographics, that includes things like lifestyle, social class, opinion, attitudes and beliefs, etc. Then we pulled our information together and that gave us the perfect picture of who our ideal customer was going to be. Finally, after that we conducted market research and purchased the names and addresses of specific customers that were looking for, based on information that we provided. When the product was launched and it became winning, the company focused on the integration of sales. The program for sales integration was launched in order to ensure that there would not be a separation between the field sales representatives and the rest of the company. We understood that only with the right communication and flat organizational structure our company would be able to become one of the local top players. The first step we took on the way to sales integration understood that we could not expect the same level of devotion and enthusiasm from all the sales people we employ. Thus, base the expectation and pressure level we have on the sales forces on three main points: (a) their skill set, and (b) their compensation plan. Thus, what we do at the company is we try to allocate positions within the sales forces to those whose abilities better match a given task. In fact, the same is done within the office personnel and sale personnel. This allows for every task in the com pany to be carried out for a person who is willing to do it and has the needed skills to, and is achieved through paper systems, call reports, etc. Moreover, the company possesses a special system where the data is shared by all those with a need to know it. Marketing Activities In Bella Cosmetics we understand that coming up with a new product is not a pledge for success, though, suitable marketing activities are. When we first launched the BE MINE line we were sure it would be very popular with customers, though we had to work extensively to figure out the right distribution channels, and market strategies. When talking about the channels of distribution we assume the set of interdependent organizationsââ¬âsuch as wholesalers, retailers, and sales agentsââ¬âinvolved in making a product available for use by the customers. In Bella Cosmetics we chose to have two distribution channelsââ¬â¢ structures: the two-level structure, and the three-level structure. The two-level structure is one, in which goods and services move directly from the manufacturer to the consumer. Thus, it is possible for our consumers to order products directly from Bella Cosmetics and we fulfill these orders through our own physical distribution system. However, we also find it is necessary to have a three-level channel structure that involves retailers that serve as intermediaries between consumers and Bella Cosmetics. Retailers order products directly from us (the producer), then sell those products directly to the consumer. Thus, one can see that Bella Cosmeticsââ¬â¢ products can be purchased through various channels and as we are operating in a rather small city, soon most of the people became aware of where their favorite fragrances could be purchased. In our opinion, applying the three-level structure of distribution ha s provided the company and our consumers with some benefits, such as, a better assortment of products, improved efficiency, reutilization of transactions, and easier searching for goods as well as customers (Weitz1, Sandy, 2008, pp. 305-307). Marketing strategy In this section I would like to present several steps Bella Cosmetics took in the framework of out marketing strategy, which as you have already seen, is very successful. Of course, when the company launched its new revolutionary fragrance line it started a massive advertising campaign. The new product was advertised in the newspapers and on TV. In the biggest department stores Bella Cosmeticsââ¬â¢ sales employees were eager to offer the customers samples of the new perfume. Furthermore, Bella Cosmetics made an agreement with the local company that produces hair-care products. According to that agreement, a small bottle of BE MINE perfume was attached to the bottle of Company Xââ¬â¢s shampoo (that was already very popular). Also, Bella Cosmeticsââ¬â¢ well-planned website was also in hand when advertising companyââ¬â¢s product. Additionally, two new Bella Cosmetics Fragrance stores were opened in the city with the emphasis on the new fragrance line BE MINE.Though, there is much more to our marketing strategy than pure advertising. First of all, we are willing to gain customer confidence. Thus, we made in our goal to use experience, quality, dependability, excellent customer service, and added value to win the confidence of our prospective customers. Then, we assured that we would penetrate awareness of our target audience by using integrated marketing strategy, thus raising the awareness of our product. We at Bella Cosmetics also make sure that there is sincere enthusiasm, in both print and in person. Thus, we carefully chose our sale force in order to ensure that our wonderful products will be delivered in the best way. I have mentioned earlier in the paper that BE MINE perfume was so popular that we could not match the demand. This was also one of our strategies, we were willing to impose a deadline and to create some kind of urgency, showing that it takes time and effort to get our product. Sales Force At Bella Cosmetics we are dedicated to employing only enthusiastic and professional employees. Our employees represent the company and what it stands for, thus the selection process is very strict and lengthy. The employees are usually recruited through the online platform available at the companyââ¬â¢s website or through assessment events that are organized once in six months on the premises of the company. At the assessment events the perspective employees get a chance to get to know the company better as well as show the management why they are the right people to be hired. One of the requirements for the employees of the company is holding at least one academic degree and in general be an intellectual individual. This is so, because our sales forces have to talk the customers into buying our product, and we want to be sure that out representatives make an impression of intelligent people, from whom it is useful to take advice. Our employees receive high compensation, which is based on the set sum every employees receives every month, and the percentage of the monthlyââ¬â¢ sales. Of course, every employee also receives a Christmas, and Easter bonus on their paycheck. Currently, the company employs fifty employees that are involved directly in selling Bella Cosmetics fragrances. The company is rather small, as well as the city we are operating in is not a megapolis, thus this amount of sales personnel that is spread between the four stores of the company is very efficient. In order to ensure that the employees stay motivated and professional we have training programs and workshops that are organized every three months. Furthermore, Madeline Fisher, the CEO of the company, has come up with an idea of rotating the sales force from store to store every two months. Thus, every employee working in sales gets a chance to work in different locations. This keeps the motivation high and prevents boredom caused by the mundane workplace. Financial Planning All the sections of the above profit have focused on describing how big of a success was Bella Cosmeticsââ¬â¢ new line. Thus, it is clear that big part of the budget is generated through the revenues from the sales. Though, currently, Madeline Fisher is involved into negotiations with potential investors, thus the capital is expected to raise soon. A big part in the financial planning of Bella Cosmetics is a sales forecast that is made for every quarter estimating what the expected income and expenses can be. The figures are based on the each previous quarterââ¬â¢s actual numbers. Using this system of creating a forecast and comparing that to actual financials on quarterly basis the company is able to focus on income areas that are falling behind and stop expenses that are not necessary. At Bella Cosmetics we believe that the best way for forecasting sales is to use a financial program, meaning tracking all revenues and expenses using the software. As it has been mentioned already the income of every employee in the company depends on the sales of the particular month. Thus, the financial resources are allocated differently every month. Conclusion In conclusion I would like to say that Bella Cosmetics is a great company to work for and it is a pleasure for me to be part of the activities of this organization. As you have seen above Bella Cosmetics had put a great amount of effort into creating the perfume line BE MINE, and is now fairly enjoying the fruits of this hard work.
Tuesday, March 17, 2020
Death of a Saleman; general Vision essays
Death of a Saleman; general Vision essays This modern American 20th Century play by Arthur Miller, presents us with a very pessimistic view of life, filled with the social realism concerning the plight of the modern man. In particularly this is promoted by the fake existence that is the American Dream. Willy believes that one who is well liked and personally attractive will deservedly acquire the comforts and success offered by modern American life. However these superficial qualities have to face against a more rewarding understanding of the American Dream supplied by the reality of hard work without complaint. This is in fact the real key to success and is demonstrated by Miller through the likes of Bernard. Willy has lost at trying to live the American Dream and the play can be viewed as commentary about society. Willy was someone who worked all his life by the machine of democracy and commercialism that is modern America, only to be then spit mercilessly out like a piece of fruit. He is lost in the past and constantly tormented with hopes and dreams he had years ago that have since fallen through. His flashbacks provide a fundamental structure and understanding of the play. It is his version of the American Dream, which causes his psychological decline, unwilling to accept the disparity between the American Dream and his own life. Miller seems to criticize the subject of capitalism. Life is seen as a competition where one must get ahead of the next fella and force yourself to conform to white-collar success. Afterall money defines success. Miller uses the jungle that Ben talks about as a metaphor of life. Its is the same jungle Willy talks about when he tells Happy; .... The woods are burning... Towards the end Willy talks of planting a garden. I think this is some sort of motif provided by Miller, the idea of leaving something behind. Willy has yearned to make a differe...
Sunday, March 1, 2020
Wardens and Guardians
Wardens and Guardians Wardens and Guardians Wardens and Guardians By Maeve Maddox A discussion prompted by Danielââ¬â¢s word of the day ward put me in mind of one of my favorite etymological factoids: the relationship between words like warden and guardian. English suffers a bad rap for its spelling, but the variety of spellings is an inevitable side effect of the richness of vocabulary acquired by borrowing words from different languages at different periods of history. From 1066 until about 1250, English and French were spoken side by side in England. Then, because of political changes, the French-speaking ruling class shifted to English. The words warden and guardian are good examples of the linguistic mingling that went on between the two languages at that time. Old English had the verb weardian to keep guard, and the noun weard a guard, a watchman, a sentry, Old French had the verb guarder, ââ¬Å"to guard.â⬠Speakers of Norman French were people who had been Vikings a hundred years before William of Normandy invaded England in 1066. They brought their own distinctive pronunciations to French. One peculiarity was that Normans tended to pronounce the letter combination guââ¬â as w-. For example, Old French guarder, ââ¬Å"to guard,â⬠became warder in Norman French. However, Parisian French kept the gu spelling and pronunciation. As a result, English ended up with words derived from both forms The OED gives numerous meanings for the word warden, including one that is identical to one of its definitions for guardian. In general usage, however, a guardian is a ââ¬Å"protector,â⬠while a ââ¬Å"wardenâ⬠is a ââ¬Å"keeper.â⬠A similar pair of words is warranty and guarantee. Both words have the sense of an assurance that a certain standard of quality or integrity will be upheld. As a legal term, warranty means n. a written statement of good quality of merchandise, clear title to real estate or that a fact stated in a contract is true. An express warranty is a definite written statement and implied warranty is based on the circumstances surrounding the sale or the creation of the contract. Law.com A new car comes with a warranty. If anything goes wrong with the car during a specified period, the warranty is a document that entitles the owner to have the problem corrected without charge. The word guarantee is often used as a synonym for warranty. However, a guarantee can be something more concrete. Warring sides might exchange hostages as a guarantee that neither will fight during an agreed period of truce. A parent might confiscate a childââ¬â¢s cell phone as a guarantee that he wonââ¬â¢t be texting instead of doing homework. Etymology nerds can have fun looking for modern French words beginning with gu that correspond to English words beginning with w-. For example: war/guerre: Old English wyrre; Norman French werre; Modern French guerre. And of course thereââ¬â¢s William the Conqueror whom the French refer to as Guillaume le Conquà ©rant. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Idioms About Numbers"Certified" and "Certificated"50 Plain-Language Substitutions for Wordy Phrases
Thursday, February 13, 2020
Why would a firm choose to trade internationally, reasons and the plan Assignment
Why would a firm choose to trade internationally, reasons and the plan - Assignment Example Your assignments requires that you utilise at least six references in addition to your text, preferably including some journal articles. You may use no more than two URL Websites (This does not refer to journal articles) Background: Contentà Incontinence (CI)à is an Australianà Biomedical Company.à It is a thirdà generationà offshoot business ofà aà family controlled company. The founders, two Germanà migrants with exceptional engineering skillsà haveà pioneeredà plasticà injectionà moulding inà Australia and haveà a worldwideà reputation forà theirà injectionà moulds. They supplyà industryà worldwide withà their products manufactured to precise specification in Australia. Theyà have followed theà Mittelstandà philosophyà ofà Germany'sà manufacturing sector. Two third generationà members ofà the familyà have reached theà pinnacleà of surgeryà andà pioneeredà new surgeryà and techniques to treatà patients su ffering fromà bladder andà urinaryà tract illnesses and also from prostateà problems including cancer.à Theirà most recentà treatmentà treatsà incontinenceà by insertingà an artificial sphincter around theà urinary tract to allow incontinent patientsà to controlà theà emptying of the bladder. This is doneà byà activatingà a microà chip inserted inà a flapà in the abdomen using a small deviceà much like a remote control forà a motor car.à ... facing theà companyà is how toà internationalize thisà new and potentiallyà huge business.à The traditionalà family approach of manufacturing and exporting to specification may not be the best way.à The productà is not just the hardware (artificial sphincter,à controller, software and switchingà device) but theà diagnostic techniques, theà operation, theà knowledgeà and experience. Your task is toà answer theà following questionsà in the context of this company Question 1: a. Whyà wouldà a firm likeà thisà choose to tradeà internationally? Stateà your reasons clearly andà concisely.à b. Describe concisely the main types of international business this firmà is likely to set up in the short term and longà term.à Give reasons for yourà choices. c. Whatà doesà the termà globalisationà means in relation toà thisà business? 1. a) Incontinence is the problem where the patient has a problem in controlling the emptying o f the urinary bladder. It becomes an involuntary action where the patient complains of urine leakage (Minassian, Drutz & Al-Badr, 2003, p.1). There are many physical as well as psychological problems that can lead to it. Urinary incontinence occurs globally in huge numbers mainly affecting the female population. In a report it was found that UI was common in the white female population than in the black (Minassian, Drutz & Al-Badr, 2003, p.331). Apart from the European and the African continent, it is also prevalent in the Asian countries like India. A report in the newspaper The Hindu in India showed that a huge number of the people especially females suffered from the problem. More acute was the fact that these patients felt embarrassed to consult the doctor (Varma, 2012). It is here that the Australian company CI can establish its foothold. The company
Saturday, February 1, 2020
Case study Essay Example | Topics and Well Written Essays - 1000 words - 18
Case study - Essay Example These areas are responsible for feeling and expressing your emotions, releasing hormones in stress conditions, for communication inside the brain and for the learning and memory purposes. Brain cells that are neurons use chemicals named neurotransmitters and these are responsible for communication in brain. Alcohol can cause a change in the activities of neurotransmitters and an imbalance takes place in their actions which inturn will result in seizures, sedation, depression, agitation and other disorders related to mood and behaviour. In 2003, Aaron M. White found that alcohol interferes with the brain ability to make new long term memories and for the ability to keep the fresh information active for limited period of time. Alcohol consumption in this case leads to memory impairment and as a consequence partial or complete blackouts occur. The end result will be periods of memory loss while drinking. Martin, Singleton & Hiller (2003) described Thiamine, also termed as Vitamin B1 to be one of the essential nutrients required by tissues of the body including brain. The enzymes that use thiamine need to function effectively or otherwise they will result affecting the neurotransmitters in the brain. The brain requires thiamine for its nerve cells (neurons); other cells in the nervous system also rely on thiamine. Thiamine deficiency makes the work of these enzymes slow considerably. As they are harmful for the brain cells, the most severe outcome can be in the form of brain damage. In 2008, Harrigan, Maguire & Laszlo Boros suggested that alcohol consuming patients are mostly found to report very low level of thiamine in their blood which mostly results in neuro-degeneration. This degeneration is linked with the brain area called cerebellum. Cerebellum is directly connected with alcohol addiction as alcohol makes a direct impact on it. But thiamine deficiency is found to place much more impact on cerebellum than alcohol can. 3.
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