Why would a firm choose to trade internationally, reasons and the plan Assignment

Why would a firm choose to trade internationally, reasons and the plan - Assignment Example Your assignments requires that you utilise at least six references in addition to your text, preferably including some journal articles. You may use no more than two URL Websites (This does not refer to journal articles) Background: Content  Incontinence (CI)  is an Australian  Biomedical Company.  It is a third  generation  offshoot business of  a  family controlled company. The founders, two German  migrants with exceptional engineering skills  have  pioneered  plastic  injection  moulding in  Australia and have  a worldwide  reputation for  their  injection  moulds. They supply  industry  worldwide with  their products manufactured to precise specification in Australia. They  have followed the  Mittelstand  philosophy  of  Germany's  manufacturing sector. Two third generation  members of  the family  have reached the  pinnacle  of surgery  and  pioneered  new surgery  and techniques to treat  patients su ffering from  bladder and  urinary  tract illnesses and also from prostate  problems including cancer.  Their  most recent  treatment  treats  incontinence  by inserting  an artificial sphincter around the  urinary tract to allow incontinent patients  to control  the  emptying of the bladder. This is done  by  activating  a micro  chip inserted in  a flap  in the abdomen using a small device  much like a remote control for  a motor car.  ... facing the  company  is how to  internationalize this  new and potentially  huge business.  The traditional  family approach of manufacturing and exporting to specification may not be the best way.  The product  is not just the hardware (artificial sphincter,  controller, software and switching  device) but the  diagnostic techniques, the  operation, the  knowledge  and experience. Your task is to  answer the  following questions  in the context of this company Question 1: a. Why  would  a firm like  this  choose to trade  internationally? State  your reasons clearly and  concisely.   b. Describe concisely the main types of international business this firm  is likely to set up in the short term and long  term.  Give reasons for your  choices. c. What  does  the term  globalisation  means in relation to  this  business? 1. a) Incontinence is the problem where the patient has a problem in controlling the emptying o f the urinary bladder. It becomes an involuntary action where the patient complains of urine leakage (Minassian, Drutz & Al-Badr, 2003, p.1). There are many physical as well as psychological problems that can lead to it. Urinary incontinence occurs globally in huge numbers mainly affecting the female population. In a report it was found that UI was common in the white female population than in the black (Minassian, Drutz & Al-Badr, 2003, p.331). Apart from the European and the African continent, it is also prevalent in the Asian countries like India. A report in the newspaper The Hindu in India showed that a huge number of the people especially females suffered from the problem. More acute was the fact that these patients felt embarrassed to consult the doctor (Varma, 2012). It is here that the Australian company CI can establish its foothold. The company

Case study Essay Example | Topics and Well Written Essays - 1000 words - 18

Case study - Essay Example These areas are responsible for feeling and expressing your emotions, releasing hormones in stress conditions, for communication inside the brain and for the learning and memory purposes. Brain cells that are neurons use chemicals named neurotransmitters and these are responsible for communication in brain. Alcohol can cause a change in the activities of neurotransmitters and an imbalance takes place in their actions which inturn will result in seizures, sedation, depression, agitation and other disorders related to mood and behaviour. In 2003, Aaron M. White found that alcohol interferes with the brain ability to make new long term memories and for the ability to keep the fresh information active for limited period of time. Alcohol consumption in this case leads to memory impairment and as a consequence partial or complete blackouts occur. The end result will be periods of memory loss while drinking. Martin, Singleton & Hiller (2003) described Thiamine, also termed as Vitamin B1 to be one of the essential nutrients required by tissues of the body including brain. The enzymes that use thiamine need to function effectively or otherwise they will result affecting the neurotransmitters in the brain. The brain requires thiamine for its nerve cells (neurons); other cells in the nervous system also rely on thiamine. Thiamine deficiency makes the work of these enzymes slow considerably. As they are harmful for the brain cells, the most severe outcome can be in the form of brain damage. In 2008, Harrigan, Maguire & Laszlo Boros suggested that alcohol consuming patients are mostly found to report very low level of thiamine in their blood which mostly results in neuro-degeneration. This degeneration is linked with the brain area called cerebellum. Cerebellum is directly connected with alcohol addiction as alcohol makes a direct impact on it. But thiamine deficiency is found to place much more impact on cerebellum than alcohol can. 3.